China Industrial Bank - Building financial service for local communities
Role & Responsibilities
• Role: Senior interaction designer /Duration: 3 months (2016)
• As senior interaction designer, I was responsible for conducting user research, creating interaction design and presenting project results.
Project Goal
Differentiate service capability of a community bank from retail bank and provide unique online to offline experience, in order to increase customer satisfaction and activeness.
Approach & Result
Research/User interview - Gain deep understanding on elderly customers, learn about finance in a community setting.
Design - Create app structure/ information architecture and detail interaction flows.
Design - Create visual design.
Work done @ ARK Innovation Consulting / 2016