Mayi Lease - Redesigning user experience for the app

My role

• Role: Senior interaction designer /Duration: 3 months (2016)
• As senior interaction designer, I was responsible for conducting user research, creating interaction design and presenting project results.

Project goal

Redesign the app for one of the top short term lease platforms in China as well as explore future business opportunities.

Approach and result

Research/User interview - Gain deep understanding on family traveling scenario.

Research overview slide: three methods, five Mayi colleague interviews and ten internal interviews — Research at a glance: three methods, 5 colleague and 10 internal interviews

Slide explaining desk research, user interviews and expert walkthrough, with key phrases highlighted in orange — Three research methods: competitor study, interviews and an expert review of the app

Four-step timeline from awareness to exploration, decision and interaction, with user goals under each step — The traveler journey in four steps, with what users want at each one

Two-column slide listing design opportunities for product positioning and basic experience — Design opportunities: clearer positioning and a smoother basic booking experience

Design - Create app structure/ information architecture and detail interaction flows.

Flow 1 home page slide listing business needs, user pain points and the matching design response — Home page pain points, such as feeling like an official hotel site, mapped to design fixes

Wireframe flow for travel theme pages and a map of recommended homes, with green arrows showing navigation — Themed travel guides that lead to recommended homes on a map

Annotated home page wireframes with six numbered modules and a written order of content — Home page structure: six content modules, each with a clear purpose and order

Three design principles: clear product identity, smooth basics and a market-leading difference for families — Three design principles that guided every screen

Matrix of travel scenes by companion and city, with rules for how scenes drive home page content — A scene library that decides which travel ideas each user sees

Design - Create visual design.

Four phone screens in green with warm family photos, travel themes, wish lists and travel diaries — Concept A: warm, premium look built around family photos and travel stories

Four phone screens with full-bleed couple and friend photos, a special event page and recommended homes list — Concept B: young, lively look with full-screen stories and food-themed picks

Split slide naming concept A with warm premium tone and concept B with friendly youthful tone, each with a phone — The two concepts compared by tone: premium and warm versus young and lively

Work done @ ARK Innovation Consulting / 2016

Design consulting @ ARKJenny LeeNovember 21, 20162016–2019

Works

Mayi Lease - Redesigning user experience for the app

My role

Project goal

Approach and result