Work Experience
Head of user experience
Akila 2023.02 - Now
Lead the transformation of the design for both web and mobile platforms, focus on modern design principles, mobile responsiveness, and data visualization. Develop comprehensive design systems, UXUI guideline and establish design annotation template.
Manage a cross-country product design team of three, ensuring smooth collaboration and alignment.
AVP, Product Design
REinvent /Property-tech startup company/ 2020.07 - 2022.03
Lead the design of two property-tech products that are launched to the market within 1.5 years:
Switch: the Airbnb of workspaces, a consumer-facing platform to meet the worldwide work-from-anywhere trend.
BOSS: the operating system for workplace, a business-facing solution to support landlords, operators or enterprises to digitally run and support hybrid working.Give useful and actionable feedback on multiple designers’ work, articulate in a fair and efficient way, especially on the “why”; welcome disagreement and invite other opinions to enhance design quality.
Communicate on behalf of the product design team to the broader organization on important or divisive projects, handling any questions in a timely manner; proactively ask for feedback from important stakeholders early in the team’s work; unpick the communication of the team and offer advice and feedback.
Create new opportunities for myself and the product design team and drives team members to create their best work; adapt my skillset and knowledge to lead large or complex projects to a successful outcome.
Make key hiring decisions and involve in setting up hiring standards and process to ensure fairness and diversity; personally hired several designers who have passed probation and gone on to perform well.
Foster a positive working environment and team culture, state expectations of how the team should work and act, demonstrate those expectations in person; build trusted relationships with both junior colleagues and peers.
Product Director
Arkie /Intelligent digital poster design startup company/ 2019.06 - 2019.10
Lead on key client project, responsible for product feature planning, interaction design, client communication and overall project management.
Research and define market needs, create product roadmap, strategize feature and timeline based on engineering resource and development direction.
Creative Director / Partner
ARK Innovation Consulting 2017.04 - 2019.06
Lead design consulting projects across various industries, including retail, new energy automobile, finance, medical and tech startups. Focusing on brand and product strategy, user research and innovative insights, digital product interaction design, O2O experience design and service design.
Key member of the management team, strategize and define company business scope, establish design methodology and process, participate in business development, set up career path with detail skill qualifications, descriptions, offer mentorship to senior and junior designers.
Senior Interaction Designer
ARK Innovation Consulting 2016 - 2017
Senior Interaction Designer
Acadine Technologies /Feature phone OS startup company/ 2015 - 2016
• Defined common UI elements and designed a wide range of smart feature phone core apps based on H5OS.
• Brainstormed and consolidated ideas on next generation IoT strategies and products.
Interaction Designer
Mozilla 2014 - 2015
• Designed and created wireframes for smart phone and TV apps based on Firefox OS.
• Drove the process of generating future Firefox OS product concepts as a group facilitator.
User Experience Designer
HTC Corporation 2013 - 2014
• Developed scenarios and storyboards to communicate design concepts to multiple teams.
• Designed and created detailed interaction specifications for smart phone apps, websites and cross platform products.
Producer
HTC Corporation 2011 - 2013
• Ensured the designs met specifications with high quality and delivered on schedule.
• Provided user experience consulting and insights throughout the app development process affecting HTC Sense 3.5 to Sense 6.0.
Expertises
UX & product design - 12 years
Design cross-platform products focusing on optimizing user experience that meets business requirement and accommodate tech limitation.
User & product research - 10 years
Conduct user interview, focus group, usability testing, survey, competitor analysis; affinity wall, user journey mapping, service blueprinting.
Lead of design projects - 7 years
Oversee design quality, provide core UX design direction and user research planning; project main liaison and overall project member management.
Administration & management - 6 years
Foster a positive working environment and team culture; supervise team performance, provide mentorship, set up KPI and career ladder.
Education
Master of Human Computer Interaction and Information Analysis & Retrieval
University of Michigan / Ann arbor, U.S / Graduated 2011
• Courses: Contextual inquiry and project management, Interface and interaction design, Information visualization, Graphic design, Human interaction in information retrieval.
• Class assistant of Interface and interaction design.
Bachelor of Business Administration in Information Management
National Taiwan University / Taipei, Taiwan / Graduated 2009
• Courses: Organization behavior, Data structure, Database management, Programming design, Algorithm, Computer networks, E-Commerce & multimedia strategy.